Direct Marketing Manager Job Description

Direct marketing manager provides direct operational support to the digital marketing team in all areas of a music or video release.

Direct Marketing Manager Duties & Responsibilities

To write an effective direct marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included direct marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Deliver innovative, personal-relevant CRM dialog enhancing our “real time”, segmenting and selection capabilities for differentiated atomized story telling – presenting product and brand benefits to the consumer in an interactive journey

Keep abreast of latest developments in CRM marketing including data-driven marketing, social media, mobile and new channels, platforms, methods and tactics by attending relevant user groups, webinars and conferences and disseminating this knowledge throughout the adidas Group CRM community and translating this into relevant initiatives, programs and campaigns

Ensure accurate KPI figure by reviwing monthly RFC and comparing expense vs

Validate and revise financial business case models for activities/tactics driven by the External Direct Marketing and Digital Acquisition Strategies, ensuring consistency with finance and marketing

Validate revenues and costs by creating financial business cases for externally addressed campaigns that accurately reflect true profitability

Understand Cost per Acquisition and Profitability by channel and be able to discuss with partners

Implement innovative and aggressive acquisition offers across all channels, increasing the number of new accounts, actives and balances

Manage response rates (competition, volumes), cost and profitability Manage business as usual digital activities for Cards & Payment Solutions Understand overall market environment and customer behaviour on various acquisition channels

Direct Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Direct Marketing Manager

List any licenses or certifications required by the position: HI, PGI, BCP

Education for Direct Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the direct marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Management, Business/Administration, Advertising, Economics, Statistics

Skills for Direct Marketing Manager

Desired skills for direct marketing manager include:

Testing and applying results to improve future campaigns Consumer behavior Direct Response Marketing principles Direct marketing to provide recommendations on use of 1:1 tactics to achieve marketing objectives Current trends and history in music Digital music Edit queries in order to mine the data needed to measure results and inform decisions Industry through continuing education and training Music industry

Desired experience for direct marketing manager includes:

Champion non project initiatives with Online Marketing and Cards Marketing such as optimizing the online application

Develop, execute and manage various digital acquisition test and learn activities

Establish performance metrics to measure acquisition effectiveness of various channels under both Digital and External Direct Marketing strategies

Develop strategies to move new account acquisition from traditional channels to digital Successfully ensure all regulatory requirements are met for each program launch Identify competitive gaps and address internally with key partners/stakeholders

Direct Marketing Manager Examples

Direct Marketing Manager Job Description

Job Description Example

Our innovative and growing company is searching for experienced candidates for the position of direct marketing manager. To join our growing team, please review the list of responsibilities and qualifications.

Responsibilities for direct marketing manager Qualifications for direct marketing manager

Direct Marketing Manager Job Description

Job Description Example

Our company is growing rapidly and is looking to fill the role of direct marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.

Responsibilities for direct marketing manager Qualifications for direct marketing manager

Direct Marketing Manager Job Description

Job Description Example

Our innovative and growing company is searching for experienced candidates for the position of direct marketing manager. To join our growing team, please review the list of responsibilities and qualifications.

Responsibilities for direct marketing manager Qualifications for direct marketing manager

Direct Marketing Manager Job Description

Job Description Example

Our innovative and growing company is hiring for a direct marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.

Responsibilities for direct marketing manager Qualifications for direct marketing manager

Direct Marketing Manager Job Description

Job Description Example

Our company is searching for experienced candidates for the position of direct marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.

Responsibilities for direct marketing manager Qualifications for direct marketing manager